A. QUIRÓS

CAE essay.

 

Picture1.png

 

It is a universally acknowledged fact that the strategy to promote science as a career among youngsters has become a matter of heated debate. This essay will be focused on advertising and school programmes as some of the possible options to encourage teenager to pursue a science career.

On the one hand, it is essential that we be aware of current tendencies in society. For instance, it is widely known that nowadays costumer’schoices are more to do with influencer marketing than deep convictions. Hence, should we want to high school students to pick science degrees, we will only have to get a teen Instagram start to post on a picture wearing a lab coat. It is no secret that young people always would rather listen to peers.

On the other hand, it goes without saying, that not only can schools take actions in favour of science, but they also have an absolutely paramount role. Their being able to lead a change of priorities in curricula content is undoubted, and thus, promotes  science. Nevertheless, efficiency-wise, everybody knows that teenagers’ rule is ‘always do the opposite of what adults say.’ 

Be it as it may, the obvious conclusion to be drawn is that, however controversial, the most appropriate measure in that scenario is to make use of advertising. Personally, I am inclined to believe that a powerful advertisementcan trigger the desirable answer to that problem.